Interviewee: Mr. Danny Ho, President of ALPHALUCE Asia Pacific

【Exclusive interview text】

Reporter: Mr. He, thank you for bringing this in-depth conversation about "light". The name ALPHALUCE - "The Light of the Initial" itself is like a philosophical manifesto. In your eyes, what is the core "difference" of this top lighting brand originated from Italy?

Danny Ho: This question is very critical. "Alpha" represents "original", so ALPHALUCE is never selling "lights", but transmitting "light itself". This is the essential difference between us and many brands.

Many brands will emphasize design lines, rare materials or intelligent functions, which are "shapes"; and the first thing we think about is the "core of light" - how to make light the soul of space. We firmly believe that a top-level light environment can "purify lights and reshape space": it will wash away unnecessary visual interference, return the space to its true temperament, and even quietly change people's emotions - such as making the living room more warm and making the study more focused. Behind this is the "minimalist lighting aesthetics" we always adhere to: it is not deliberately subtraction, but letting the light "just right" and let its power flow naturally. This is an aesthetic belief, and it is also hidden in our actions: "Think different, make difference". Understanding light from a different perspective will ultimately create truly unique value for the lives of customers.

Reporter: The word "Aesthetic Belief" is very important. But bringing this belief from Rome to the Asia-Pacific market, where there are diverse cultures and delicate needs, what do you think is the biggest challenge? So how can it "become"?

Danny Ho: The challenge does exist, but it is more like an "opportunity for dialogue". Consumers in Asia Pacific understand life too much - they no longer pay for the logo, but are looking for value recognition and emotional experiences that can resonate with.

Our answer is not to “copy” Italy, but to make light a “common language”. Light has no cultural boundaries, and a good light environment can hit people's hearts. The core of all this is actually four words: "Glow for love, and for love is eternal."

The "love" here is very specific: it is the care of parents for their children, so we will study the rhythm of natural light to make the light in the children's room more eye-protective; it is the owner's cherishment of art, so we will use millimeter-level precise beams to make a painting "live"; it is the family's love for daily life, so we will design light that can change with the scene - the warm light at dinner and the clearness at work, so we will give ordinary moments a sense of ritual. It is precisely because this "love" is hidden in the details that our light will not be eliminated by the trend, but can accompany users for a long time. This is the meaning of "eternity".

Reporter: When you mentioned "emotional experience", this is indeed the core of high-end consumption. So in your opinion, what will the top consumers care about most when choosing home lighting in the future?

Danny Ho: I think I will shift from "visible possession" to "feeling the temperature"; from "external luxury" to "inner tacit understanding".

The top consumers in the future will not ask "Is this light expensive enough?", but will think "What can this beam of light bring to me" - does it understand how much I care about my family? Can it echo my expectations for life? Can home truly become a "harbor of peace of mind"?

This is exactly what ALPHALUCE is good at. What we provide is "light environmental solution": you may not find the presence of "lights" in the space, but every beam of light seems to have been carefully arranged - the reading light in the corner of the sofa is not dazzling, the night light in the corridor does not disturb sleep, and the light in the entrance will gently illuminate when you return home. This kind of "invisible considerate" is the real luxury.

Reporter: Will ALPHALUCE's "light and shadow blueprint" in Asia-Pacific extend in this direction? What are the specific plans?

Danny Ho:  Our blueprint is very clear, and we can summarize it in eight words: "Entertainment is endless, creation is extraordinary."

This is reflected in three dimensions:

•First, the technical "infinite progress": we will continue to develop more "human-understanding" light - such as intelligent systems that simulate natural light changes, or more environmentally friendly light source technology, so that light is not only beautiful but also healthier.

•Second, “Extraordinary” in experience: We will create more immersive experience centers in Asia Pacific, allowing customers to “touch” the texture of light; at the same time, we will cooperate with top designers to do light and shadow art projects in hotels and art spaces, so that everyone can see more possibilities of light.

•Third, the "Passionate for Light" in the original intention: this is the consensus of our global team. The love for light is the starting point for all innovation. We will deepen our efforts in the Asia-Pacific region and turn this enthusiasm into real details - such as lighting solutions that are more in line with local apartments, and better understand the light color matching of Asians.

Ultimately, we want to make ALPHALUCE a symbol: when it comes to it, people will think of the ultimate pursuit of light, and the "eternal" attitude towards life. When people talk about "ideal home", they will naturally say, "It is ALPHALUCE, which defines what it should look like with light."

Reporter: Very touching sharing. Finally, can we use one sentence to give Asia-Pacific consumers the most direct promise?

Danny Ho:  ALPHALUCE’s commitment is very simple: use “minimalist lighting aesthetics” as the pen and use the concept of “purifying lights and reshaping space” to “glow for love” for every home. Because of this love, our light will be "eternal because of love". What we deliver is never a lamp, but a whole life that is wrapped in light and tenderness that you yearn for the most in your heart. All of this stems from our obsession with light - "Passionate for Light", and the persistence of "entrance and creation of extraordinary". ALPHALUCE. We deliver not a lamp, but a perfectly illuminated life you aspire to.)